Related: The Top Email Marketing Mistakes You’re Probably Making What are the risks of not cleaning your email list? Especially in ecommerce, this means higher revenue and overall customer satisfaction. You’ll be able to create content that satisfies their needs and interests.Īnd most importantly, you’ll have higher email open rates, conversion rates, and a more engaged community. This lets you focus on the subscribers or customers who really have an interest in your product. It’s important to give your email list a good scrub every now and then to create a more targeted list of engaged contacts. This translates into more meaningful relationships with email subscribers. Regular list cleanup will also increase the overall engagement, open, and click-through rates of marketing emails. More email clients will let you in inboxes and you’ll be able to reach more and more contacts on your list. The more positive feedback your emails get, the less they’ll get labeled as spam. This results in improved deliverability rates to your whole email list. Then, if the recipient interacts with it positively (open it, click it, forward it, etc.), it’s another good signal that your emails are genuine. So they’ll allow your email to get past spam traps and land in the inbox. Better sender reputationįrom there, fewer bounced emails improve your sender reputation because it signals to email service providers (ESPs) like Yahoo, Outlook, or Gmail that you’re not a spammer sending bulk email randomly. A clean email list consists only of valid emails of subscribers who actually want to read your emails. You’d have a very high email bounce rate if you buy an email list as you’re bound to get fake emails. This happens if you’re trying to reach invalid email addresses (hard bounce) or full inboxes (soft bounce). When emails can’t be delivered to the recipient’s inbox, they bounce back. Here are a few ways email list cleaning can help you improve email marketing KPIs: Lower bounce rate This will help you boost engagement and get more out of your marketing efforts.īefore we get to how to clean up your email list, it’s important to know why you should make the effort in the first place.Ī clean list improves your overall email campaign performance. The result is a clean, high-quality email list that yields more effective interactions with contacts. Email list cleaning is the process of regularly updating your email contact list by purging invalid addresses and respecting subscriber preferences.
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