"We are going down an altruistic, open-source path," says Liu. "If you don't want to code, you can use all the pre-made apps that the community has made." Think Airtable App Store-but everything is free, for now. We are integrating the value that a true developer can bring to the platform," says Liu, who adds that Airtable's code-light features remain critical to the product. "There's an enormous and high-value developer community out there-11 million JavaScript programmers. Now outsiders will be able to develop and design open-source software to live on Airtable. More than a rebrand, the new app ecosystem will allow outside developers to build custom programs and share them with the Airtable community.īefore, Airtable built all of the add-on functions. But the most significant change is the debut of Airtable apps that will replace the current Blocks offering. There are new features for automation and integration of teams from different companies. To ride this second wave, Liu is launching software to streamline the new virtual work reality. "The next wave of Covid-accelerated adoption will be around Airtable and other products that let companies build structured workflows that are more remote-work compatible and digitally native." That was the first essential need," Liu says over a Zoom interview. "Covid hit, and everyone was flailing to figure out how to literally talk to each other. As Liu sees it, the first wave centered around communication companies like Zoom and Slack. Liu is preparing for what he calls a “good second wave” of software demand amid the shift to remote work. During the pandemic, they doubled their headcount to about 300 people-many of whom have never entered the office. While Liu won't share numbers, he says that Airtable's business growth remained steady. Today, more than 200,000 organizations use Airtable, including Netflix, IBM, HBO, and Conde Nast. “Down the road, we're very open to enabling for-profit businesses to start on top of the Airtable ecosystem.” Think of them as Lego pieces that let you build bespoke software that once required a team of engineers or pricey consultants to create. With Blocks, you can integrate with Slack and Dropbox, send SMS messages and emails, overlay Google Maps, and publish content directly to the Web. It feels like a turbocharged Google Sheets but has the computing chops to run companies with thousands of employees.īut its real differentiating feature is Airtable Blocks. These small apps allow you to add new functions and programs to tailor the software to your specific needs. Cloud-based and collaborative, with Airtable you can store and sort data, images, documents, and videos in an intuitive drag-and-drop interface. As FORBES previously wrote, Airtable is an easy-to-use spreadsheet with the power of a database. Airtable is part of a new crop of no-code companies that lets users build and customize software without knowing how to program.
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